Website for Profit

Website is Up - Now What?

You worked so hard for the past several months to get your website up and running.  It looks amazing!  Great flash intro, great pictures, shopping cart is integrated, you accept Visa, Master Card, American Express and even Discover.  But wait, there is only one thing missing!  Where are the customers?  Where is the traffic?  Getting your website up is only half the battle and is actually the easy part.  Kind of like opening an actual store front….purchasing the products and displaying them fashionably is the easy task.  The challenge is getting the customers through the door and on the Internet, the challenge is getting them to your site.

Now that the site is fabulous and up and running and since you didn't develop the site with SEO in mind (obviously), it is time to get the ball rolling and tackle your next challenge.  Search Engine Optimization (SEO) is the process of improving the visibility of a website or a webpage in search engines.  Your site needs to be highly ranked and visible otherwise your site will be similar to a needle in a haystack; practically impossible to find!  More importantly, if your customers can't find you, they will definitely find your competition!

3 Tips to Optimize Your Site:

1. Keywords and Phrases - your site should be built around keywords and phrases.  The key here is keywords!  If your site is about Exotic Cars - the words exotic cars should be referenced countless times in countless ways.

2. Text - the text that you use in your site is also critical to optimization as it plays a role in determining your site ranking.  Additionally, your text should contain your key words and phrases from above - several times.

3. Meta Tags and Title Tags - need to be very specific and again should contain your keywords.  If you have no idea of what meta tags and title tags are, google it!  If you hired a web developer to create your site, you might want to have a conversation with him or her!

All of these tips revolve around your keywords!  Keywords and specificity are what generate traffic.  What are people on the internet looking for?  Do a keyword search estimator to get an idea of what keywords you should be using on your site. 

Optimize your site or forget about optimizing your online earnings!