Earlier in the month I posted the "What You Don't Know Will Hurt You" article and after an interesting interaction with an individual, now just happened to be the time to follow up with a Part 2 Post!
Yes, what you don't know will hurt you and can kill your business, but at the same time, it's alright to not know as long as you take constant action to get in the know and stay there! In a nutshell, you have got to maintain your relevancy - especially in your industry! You don't have to know about the latest fashions, video games and i-Phone applications, if that isn't your "business" but whatever "your business" is, it is your business to know about it! Customers are really smart these days, they do their research, they comparison shop and it has become increasingly difficult to B.S. today's consumer.
Today's Top 3 Tips for Staying in the Know:
- Maintain Your Relevancy - you have to have social significance if you want to compete. Think about it this way….there was BETA, then VHS, then DVD, now BluRay….constantly evolving…socially significant…relevant to today….or you'll get left behind - put out of business.
- If You Don't Know Be Honest About It - If you don't have the answer to something, don't make up an answer or give incorrect information. Simply say, you are not exactly sure, you cannot recall, or better yet, you don't know and then go promptly figure out the answer. As I said before, customers are intelligent these days. The last thing that you want to do is insult someone's intelligence by not communicating the truth.
- Shoot to Become an Expert - ultimately I suggest that everyone be on a mission to learn everything under the sun about a given area. Be on a constant quest for information and in turn educate others on what you know. When you become an expert, the net worth of your business/your brand increases. You become a magnet and your profit potential is properly positioned for growth. Get in the know and stay there!