Social Media Doesn't Matter!

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The title of this blog post is probably somewhat startling isn't it?  While many of us are rather passionate about Social Media and cannot go a day without checking our Facebook and Twitter, the fact of the matter is that to many people, social media is to a great degree meaningless!  This is a point that many people often don't think about - but this is something that business owners and entrepreneurs especially need to remember.

I am amazed at how many people I encounter on a regular basis that rely solely on Facebook to "promote their products and services." Never mind the fact that one can only have so many friends on Facebook and need I mention the fact that most of what is posted will be ignored!

In the big scheme of things, the point I am making today is that if one has high expectations for building and growing business and profit, the level of thinking needs to surpass that of social media.  Yes, social media is definitely a critical component in today's world and will continue to be, but it would be naïve to forget about the millions of people in the world (potential customers and prospects) who could give a darn about social media.  Contrary to popular belief, people still appreciate face to face communication and interaction, especially when they have no idea who the individual really is behind the tweet or post!

Think about how many emails, texts and tweets that you personally ignore and delete on a daily basis!  Ultimately, business building is about problem solving and acting and serving in the best interest of clients and customers.  Business building is about establishing relationships. Business building goes way beyond jumping on the social media band wagon in hopes of making a quick buck.