Contrary to what you have been told; what you don't know WILL hurt you! This is especially true when building a business. In business, not only will what you don't know hurt you, what you don't know WILL kill you. Many small business owners and new business owners in particular often make the deadly mistake of entering into business with blinders on. Often times, new business owners are so caught up in ones own passion for wanting to open up a business that they miss all of the critical must-know and must-do signs around them!
If you are operating in the dark, or operating in denial you can best believe that your end is near! It is not ok to be ignorant or make excuses for lack of business while doing nothing to change your circumstances. What is happening today is a good indicator of what will be happening in the future and so if you are not satisfied with what is taking place in your business today, you might want to get on the fast track to changing some things. Problems won't fix themselves! Customers won't magically appear. If you are doing what you've been doing and getting the same results, you might want to consider changing some things - that might include evaluating other business opportunities.
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