What is it that you do that makes you different? What is it about you that makes you stand out in the forefront and at the same time add value to your business?
The bottom line is that you are always going to have competition! The important question then becomes what are you going to do that sets you apart from your competition all the while increasing the value of your business - your brand.
What is it that will make people want to utilize you as opposed to utilizing someone else?
Has someone ever gotten mad at you and said something like, "you think you are so much better than everybody else?" Well contrary to what you might have been told in the past, you not only have to think you are better, but you have no choice but to be better than everybody else in terms of your competition. Or as the saying goes, if you can't beat them, join them!!!
Tip of the Day for Differentiating Your Business for Profits:
1) Evaluate your competition (as well as your own business) and then come up with an additional product, service or opportunity that you can offer to your customers and potential customers that others are not offering, or offer something that is even better than what others are offering.
You are probably scratching your head thinking…what more is there to offer? I can assure you that there are mounds of things that you could be doing that you are currently not doing! Differentiate for profits…it works! Can't think of anything…let me know…I'll bet you that I can!
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