Variation is a must. Variation may come in the form of something as simple as offering a variety of different payment methods, offering an electronic book versus a hard traditional copy of a book, offering a spiral perm versus a straight perm, etc. Your customers have got to have options. If customers don’t have options, particularly favorable options to oneself, they will take their business to someone else. When business is taken else where, guess what, your profit is negatively impacted.
You don’t have to be all over nor do you want to be all over the board in your variety. You want to offer products and services that are complementary of each other. The more that you have to offer, the more likely that individuals will be to be receptive to something or another. The more receptive that people are to what you have, the more likely you are to reach your profit potential. People appreciate options just as much as your pocket book will appreciate the return that the variety will provide. Varietize today!