One of the biggest concerns for many new business owners is figuring out what and who to focus on. One of the biggest mistakes for many new business owners is focusing on the wrong people and on the wrong things. How do you determine if you are focusing on the right customers and/or potential customers? How do you determine if the people that you are focusing on are worthy of your time? Whether it be a new prospect, a potential prospect, a new customer, or a potential customer you want to ensure that your efforts and your time are well spent. Otherwise you are wasting time and missing out on potential and proven profits.
From day one you should realize that not everyone deserves your attention. In spite of what you have heard in the past, everyone is not your customer. Everyone is not a potential prospect. You are in control and you need to maintain control at all times. Know who your target market is. Know who you should be targeting as prospects and partners. You chose them! They don’t chose you! You want quality. You want leaders. You want thinkers. You want producers. You want initiators. You want implementers and executors. You know what you need and therefore you should not settle. If you are settling you should come up with a plan to stop settling. Focus your efforts. When you have focus you have growth. When you have growth you have profits. When you have continued focus and continued growth your profits continue to grow!